About Maxie 144
Our Story
Maxie 144 was founded at the intersection of hard work and happiness because great brands, just like great people, need both to thrive.
We believe in thoughtful discovery, seamless collaboration and being bold and brave in creating a vision for growth. We focus on transforming brands to drive lasting impact and engagement.
Lori Kohler Gross
Principal, Chief Strategist
A dynamic and results-oriented brand strategist, Lori believes that brands need imagination, tension and vision.
Lori has over 25 years of brand building experience across more than 100 global brands including Microsoft, Crest, Oral-B, Scope, Olay, Oscar Mayer, Holler & Dash, Pantene, Huggies, Planters, Progressive Insurance, Cincinnati Children's Hospital Medical Center, Cleveland Clinic, and Vicks.
Lori has led both agency and client side teams including Landor and Microsoft. Lori is skilled at creating a vision for growth, building high-performing teams, change management and driving a a strong culture of creativity and results.
Recent Awards:
2024 Fast Company, World Changing Ideas, Advertising
2024 International Andy Award, Best in Show Reset, Idea
2024 CLIO
• Grand: Design Craft Typography
• Grand: Digital/Mobile & Social Media Craft, Art Direction
• Silver: Use of Platform/Native Integration
• Silver: Direct, Digital/Mobile
2023 Cannes Lions
• Grand Prix Creative Business Transformation Customer
Experience: Targeting, Insights & Personalization
• Grand Prix Design Brand Building: Design Driven Effectiveness
• Gold Lion Brand Experience & Activation Cultural & Content:
Cultural Insight
• Gold Lion Industry Craft Typography: Brand & Communications
Design
• Silver Lion Sustainable Development Goals People: Quality
Education
• Bronze Lion Creative Business Transformation Customer
Experience: Experience TransformationBronze Lion Brand
Experience & Activation Touchpoints & Technology: Cross
Platform Digital Experience